To grow revenue and cut costs in a low-growth economic environment, operators are increasingly seeking ways to develop the mobile ecosystem.
Physical distancing measures placed restrictions on domestic and international travel causing businesses to change the way they hold meetings and networking activities.
The self-isolation period during the pandemic also resulted in spikes in the gaming industry, which has become more appealing given that people are spending their time mostly staying at home and using more entertainment services. In times of crisis and anxiety, gaming has been proven to be one of The ways of escaping the uncertainties of reality, as noted by World Health Organization (WHO).
The growth in social media and streaming services usage indicates that a higher proportion of consumers are turning to their mobile phones for ways to cope with the pandemic and the new normal. From online streaming services like Netflix, to social media such as Facebook, as well as online meeting platforms like Zoom, there has been a significant increase of daily and monthly active users.